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Raymond James Unveils Robo-Advisor

February 1, 2017

By year’s end, Raymond James’s more than 7,100 independent and employee advisors  will have access to “Connected Advisor,” the broker-dealer’s own digital advice platform. The platform will include tools to support more collaboration between advisors and clients and boost data-driven capabilities.

 

According to Tash Elwyn, head of the employee-advisor group Raymond James & Associates, the idea behind the technology is to let computers do “what they do best” while allowing advisors to focus more of their time on “engaging … and deepening relationships with their clients.”

 

A pilot rollout of the platform set for Q3 of 2017, that will include 25 advisors who are part of Raymond James’ technology council; after that introduction, Connected Advisor will be launched branch by branch.