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Cowboys’s Ezekiel Elliott Scores TD with Salvation Army

December 20, 2016

Ezekiel Elliott's emergence as an impact player has crossed into new territory. On Sunday night, after scoring a touchdown, the Dallas Cowboys rookie running back hopped into one of the huge red kettles behind the end zones at AT&T Stadium, crouched to disappear and then sprung to applause. After that stunt, Salvation Army experienced a 61% spike in online donations.

 

"We don't normally see spikes like that at random," Lt. Colonel Ron Busroe, Salvation Army's National Secretary for community relations and development. Typically, the organization will experience such an increase tied to an organized campaign, such as Giving Tuesday, following Thanksgiving. 

 

Elliott, who set the franchise's rookie record by rushing for 13 TDs on a 2-yard run in the 2nd quarter, had planned before the game to use one of the kettles as a prop if he scored a touchdown. The ‘stunt’ naturally drew a 15-yard penalty for excessive celebration.

 

Elliott pledged after the game to match whatever fine he drew from the NFL with a donation to the Salvation Army. A suddenly benevolent NFL announced Monday that it won't fine Elliott for the gesture, but here's to hoping that Elliott will still drop some bucks on the Salvation Army.