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Companies

Best Legal Brands In The World

October 3, 2016

Consulting firm Acritas published its Global Elite Law Firm Brand Index for 2017, with Baker & McKenzie ranked #1 – as it has been since 2010, the inception of the ranking.

 

In case you’re unaware, consulting firm Acritas conducts a survey of in-house counsel to measure the brands of global law firms.  Criteria include name recognition, favorability, and the likelihood that the respondent would hire a firm for a cross-border matter.

 

According to Acritas CEO Lisa Hart Shepherd, firms in the top 10 have a “very deep global spread.”  She adds that “some of the U.S. elite seem to be losing ground.” 

  • Skadden Arps might be the strongest brand in the U.S., but that doesn’t mean they crack the Global Top 10.
  • Fact is, several U.S. firms saw their brands drop this year - Skadden (to 12th), Latham (16th), Sidley Austin (19th.

 

That said, here are the Top 10:

  1. Baker & McKenzie
  2. Clifford Chance
  3. Freshfields
  4. Linklaters
  5. Allen & Overy
  6. Jones Day
  7. DLA Piper
  8. Hogan Lovells
  9. White & Case
  10. Norton Rose Fulbright

 

Congratulations to all.