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Technology/Internet

Personal Capital App Helping NBA Players Make it Rain

December 2, 2016

[Photo: Steve Mitchell / USA Today Sports]

 

In a new partnership with the NBA, Personal Capital is bringing financial advice to the smartphones of the young, wealthy stars of professional basketball. Using Personal Capital’s app, players can track their spending and NBA-provided benefits, monitor their investments and fees, view their net worth and build a financial plan. A team of advisors is available via the phone or digital chat if a player would like a financial consultation. The NBA Player Association paid Personal Capital’s one-time fee, meaning the services are free for the players.

 

“Our tool meets the players where they are - on their phones,” Mark Goines, Personal Capital’s chief marketing officer, told MarketWatch. “What we won’t do is manage assets for players. We offer unbiased advice to them.”