Subscribe to our mailing list

* indicates required

 

 

 

 

BROWSE BY TOPIC

ABOUT FINANCIALISH

We seek to provide information, insights and direction that may enable the Financial Community to effectively and efficiently operate in a regulatory risk-free environment by curating content from all over the web.

 

Stay Informed with the latest fanancialish news.

 

SUBSCRIBE FOR
NEWSLETTERS & ALERTS

FOLLOW US

Wall Street News

Brokerage Firms Headed for All-Out 'Price War'

February 28, 2017

Shares of brokerages traded lower Tuesday after Fidelity and Schwab announced plans to cut trading commissions.

 

They're headed for a "price war," SunTrust analyst Doug Mewhirter told CNBC. "There's been pricing pressure for years, as things get more efficient," and there's a fear in the market today that as interest rates go up, he said, brokerages will face renewed pressure to keep fees lower.

 

On Tuesday morning Fidelity announced a cut to its base stock trading commission rate from $7.95 to $4.95 per trade. Charles Schwab then responded by matching Fidelity's rates, which are now the second-lowest of all publicly-traded e-brokers except Interactive Brokers.  [See Financialish.com: How Low Can You Go? Fidelity, Then Schwab, Slash Retail Commissions.]

 

Following Tuesday's trimming news, shares of TD Ameritrade fell more 10%, while E*Trade fell more than 8% and Charles Schwab was down over 4% in afternoon trade.